Time to get smart and slip into something more connected.
Ah, yes; wearable technology. On-the-go from head-to-toe, these fashionable devices are giving a whole new meaning to the term "dress for success."
Wearable technology, considered the "it gift" by many this past holiday season and the hottest fashion trend of the last year, continues to grow, bringing in its wake many novel new applications. Wherever you turn, you can see examples of companies slipping tags, sensors, and other technologies into their products, creating a nascent wearable tech market ready to explode ... and go, go, go!
Wearable technology is simple, easy, practical, mobile, functional, and yes, fun. I can't help but laugh as I review many of these new wearable tech items being unveiled, thinking of how such things were once only portrayed as ideas in movies and cartoons.
NFC is the new buzz word—or acronym, to be more precise. Short for near-field communication, NFC is seemingly everywhere these days, from blogs to boardrooms, and beyond. This "tap technology" is being investigated by everyone from marketers to product developers, and even executives. It's no wonder; it is an exciting, innovative technology that, when combined with mobile and cloud technologies, offers a new layer of disruption that provides an array of possibilities for real and unforeseen change across numerous activities, industries, and ecosystems.
Something cool happened in Italy a few years ago. It became the birthplace for hip hipsters turning NFC into a fashion statement. It was here where the idea of using your clothing to connect socially with your friends through touch seemed like the next logical step and wearing NFC took flight. Put NFC in the pocket of your jeans so those in the know can tap, touch hips, and share their contact information.
This was the idea of the popular fashion company Angel and Devil. To do this, the company reached out to the NFC event specialists at Poken, an NFC touch company that "collects people and things with a touch" and together they created "Angel and Devil Touch" jeans. These hip new jeans let us all communicate by tapping our NFC-enabled hip-pockets together. It gives a whole new meaning to the term "bump."
Freedom Shopping... one RFID/NFC solution that simplifies and enhances self checkout for SMB's.
There are three lines. I have one item. I'm in a hurry. I don't have time to chat with the cashier. I know what I want. I don't have any questions for the salesperson on the floor. I just want to take my purchase and checkout. Please. Why do I need to wait in line, or do I?
Depending on the store you're in, especially if it's a big box retailer like Walmart, self checkout may be an option... for many a welcome one that large organizations invested in, and continue to expand to reduce labor costs and customer wait times and improve the customer experience. However, self-checkout has been a less viable option for small and medium size businesses and specialty retail chains because of the high costs associated with the hardware investments, and the inconsistency and difficulty with consumer adoption. Problems often occur with scanning barcodes on some items and with the weight and scale confirmation activities that accompany them which results in consumer frustration and then requires assistance from a "self" checkout sales associate.